Questar Advertisements of the 1960s
Abbreviations: Adbn: Audubon; ASFF: Analog Science Fiction and Fact; BB: British Birds; BW: Business Week; C35: Camera 35; CE: Catholic Educator; IA: Iron Age; MP: Modern Photography; NH: Natural History; RPA: Review of Popular Astronomy; S&T: Sky and Telescope; SA: Scientific American; SciT: Science Teacher; SN: Science News.
| Advertisement | Instances | Notes | ||
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Tremendous Magnification | NH, Jan 1960 NH, Feb 1960 NH, Mar 1960 |
First advertisement appearing on inside front cover of Natural History magazine (February 1960). | |
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Complete Observatory in One-half Cubic Foot | CE, Jan 1960 CE, Feb 1960 CE, Mar 1960 CE, Apr 1960 CE, May 1960 CE, Jun 1960 |
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Questar Gets a Lucky Rift in Clouds | S&T, Feb 1960 S&T, Mar 1960 |
First advertisement that specifically featured solar eclipse chasing with the Questar. | |
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Did You Know That Perfect Telescopes | Star Logo | SA, Feb 1960 SA, Mar 1960 SA, Apr 1960 |
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| All Caps Logo | SA, Oct 1961 SA, Nov 1962 |
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Picture Yourself Using this Questar to Observe Nature | Squirrel with a Ruler | NH, May 1960 NH, Jun-Jul 1960 |
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| Squirrel on a Box of Kodak Panatomic-X Film | NH, Aug-Sep 1960 | |||
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This Photograph Was Taken by a Questar Owner | Star Logo | SA, May 1960 SA, Jun 1960 SA, Jul 1960 SA, Aug 1960 |
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| All Caps Logo | SA, Sep 1961 | |||
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Lay That Burden Down | Brief Version | RPA, May-Jun 1960 RPA, Jul-Aug 1960 RPA, Sep-Oct 1960 RPA, Nov-Dec 1960 RPA, Jan-Feb 1961 |
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| Dutch Questar Owner Testimonial | S&T, Jun 1960 | |||
| New York Questar Owner Testimonial | S&T, Jul 1960 | |||
| Anthony Perkins Testimonial | S&T, Aug 1960 NH, Oct 1960 NH, Nov 1960 NH, Dec 1960 NH, Dec 1962 |
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| No Testimonial | S&T, Aug 1961 S&T, Feb 1962 S&T, Oct 1962 S&T, Feb 1963 |
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Although Most of Our Sales Are to Individuals | Star Logo | SA, Sep 1960 SA, Oct 1960 SA, Nov 1960 SA, Dec 1960 |
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| All Caps Logo | SA, Dec 1961 SA, Feb 1963 ASFF, Jun 1963 |
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Questar Owners Write | A Woman Writes of Her Questar | S&T, Oct 1960 S&T, Nov 1960 |
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| Another Questar Owner Writes | S&T, Dec 1960 | |||
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Manufacturing Process | Ernest Arndt (Star Logo) | S&T, Jan 1961 SA, Jan 1961 S&T, Feb 1961 SA, Feb 1961 S&T, Mar 1961 SA, Mar 1961 |
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| Peter Dodd and James Reichert | S&T, Nov 1961 S&T, Dec 1961 NH, Dec 1961 NH, Nov 1962 |
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| Ernest Arndt (All Caps Logo) | NH, Nov 1961 SA, Mar 1962 |
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Large Photo of Squirrel | NH, Jan 1961 NH, Feb 1961 NH, Mar 1961 |
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Left Eye of a Moth | NH, Apr 1961 NH, May 1961 |
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Face of the Sun May Now Be Studied | Star Logo | SA, Apr 1961 SA, May 1961 SA, Jun 1961 |
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| All Caps Logo | SA, May 1962 SA, Dec 1962 |
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Clavius and Tycho | S&T, Jun 1961 S&T, Jul 1961 |
First advertisement with updated all-caps “QUESTAR” logo. First advertisement appearing on inside front cover of Sky and Telescope magazine (July 1961). | |
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Oak Ridge Schematic Diagram | All Caps Logo (Dark Background) | SA, Jul 1961 | |
| All Caps Logo (Light Background) | SA, Jan 1962 SA, Jan 1963 |
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Molers of Maryland | Questar with Pen | S&T, Sep 1961 S&T, Jan 1962 NH, Jan 1962 NH, Aug-Sep 1962 S&T, Sep 1962 |
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| Questar in Case | S&T, Aug 1963 S&T, Sep 1963 |
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This Photograph of the Moon | S&T, Oct 1961 NH, Oct 1961 NH, Feb 1962 S&T, Jul 1962 |
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Moon Shot Through 7-pound Observatory | International Nickel Company Version | BW, Feb 10, 1962 IA, Apr 26, 1962 |
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| Questar Version | SA, Apr 1962 S&T, May 1962 NH, May 1962 S&T, Jan 1963 ASFF, Jul 1963 ASFF, Dec 1963 |
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Screech Owl | This Little Screech Owl | S&T, Mar 1962 NH, Mar 1962 NH, Oct 1962 S&T, Nov 1962 |
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| This Small Screech Owl Is Not a Stuffed Bird | SA, Nov 1963 MP, Dec 1963 SA, Jun 1964 |
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| So You Don't Want to Photograph a Baby Screech Owl | S&T, Aug 1967 S&T, Dec 1967 S&T, Jun 1968 |
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| This Baby Screech Owl | BB, Jul 1988 BB, Aug 1988 |
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List of Institutions | Three Columns | S&T, Apr 1962 NH, Apr 1962 SA, Jun 1962 S&T, Aug 1962 SA, Apr 1963 |
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| Single Block of Text | S&T, Aug 1964 S&T, Sep 1964 |
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| Single Block of Text with Booklet Announcement | S&T, Oct 1964 | |||
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Behold the Parthenon | S&T, Jun 1962 NH, Jun-Jul 1962 SA, Jul 1962 S&T, Dec 1962 SA, Aug 1963 |
First appearance in an advertisement of the “Greek goddess” and the ancient Greek motif as a metaphor for Questar’s pursuit of perfection. | |
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This Beautiful Instrument | Greek Goddess Standing and Seated | SA, Aug 1962 C35, Aug-Sep 1962 MP, Sep 1962 SA, Sep 1963 MP, Feb 1964 |
First advertisement in Modern Photography magazine (September 1962). |
| Questar with Praktica | C35, Oct-Nov 1962 MP, Oct 1962 MP, Nov 1962 C35, Dec 1962-Jan 1963 MP, Dec 1962 MP, Jan 1963 MP, Feb 1963 MP, Mar 1963 |
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Greek Goddess Standing | S&T, Mar 1963 S&T, Jun 1963 |
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This Picture of the Moon | SA, Mar 1963 MP, Apr 1963 ASFF, Apr 1963 ASFF, Oct 1963 |
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When We First Started Questar | S&T, Apr 1963 | ||
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Greek Goddess Seated | NH, Apr 1963 S&T, May 1963 NH, May 1963 S&T, May 1964 |
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May We Tell You About the Nikon F? | SA, May 1963 MP, May 1963 ASFF, May 1963 NH, Jun-Jul 1963 SA, Jun 1963 MP, Jun 1963 MP, Jul 1963 ASFF, Aug 1963 ASFF, Nov 1963 |
Introduction of the Questar-modified Nikon F. Extensive discussion of photographic technique. | |
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From Australia | S&T, Jul 1963 S&T, Apr 1964 |
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This Abandoned Cabin | SA, Jul 1963 MP, Aug 1963 MP, Sep 1963 MP, Oct 1963 |
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Questar Is the Beautiful Little Telescope | NH, Aug-Sep 1963 NH, Oct 1963 NH, Jan 1964 |
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Solar Eclipse of July 1963 | Part 1 | S&T, Oct 1963 | First appearance in an advertisement of a counterweight accessory. |
| Part 2 | S&T, Nov 1963 | |||
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What Can a Questar Telescope Do for You? | SA, Oct 1963 MP, Nov 1963 SA, Apr 1964 |
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This Happy-looking Serpent | NH, Nov 1963 NH, Dec 1963 SA, Dec 1963 MP, Jan 1964 |
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This is Questar | S&T, Dec 1963 S&T, Jan 1964 S&T, Jun 1964 S&T, Jul 1964 SA, Jul 1964 NH, Aug-Sep 1964 MP, Aug 1964 |
First appearance in an advertisement of the cut-away Questar illustration. | |
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Field Model Announcement | Version 1 | S&T, Feb 1964 NH, Feb 1964 SA, Feb 1964 S&T, Mar 1964 SA, Mar 1964 ASFF, Mar 1964 NH, Apr 1964 MP, Apr 1964 NH, May 1964 MP, May 1964 ASFF, May 1964 MP, Jun 1964 ASFF, Jun 1964 MP, Jul 1964 ASFF, Sep 1964 |
Introduction of the modern Field Model. Introduction of a new and improved swiveling camera coupler. Introduction of the wide field construction. First appearance in an advertisement of the Nikon F camera with Photomic T viewfinder (August 1966). |
| Version 2 | S&T, Nov 1964 SA, Nov 1964 NH, Dec 1964 MP, Jan 1965 |
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| Version 3 | SA, Aug 1966 MP, Aug 1966 MP, Sep 1966 MP, Apr 1967 MP, Sep 1967 |
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Questar with a Rose | NH, Mar 1964 | First Questar advertisement printed in color. | |
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Water Turkey with Sprocket Holes | SA, Aug 1964 Adbn, Sep-Oct 1964 SA, Sep 1964 MP, Sep 1964 NH, Oct 1964 SA, Oct 1964 MP, Oct 1964 Adbn, Nov-Dec 1964 NH, Nov 1964 MP, Nov 1964 MP, Dec 1964 ASFF, Dec 1964 NH, Dec 1965 NH, Feb 1966 NH, Aug-Sep 1966 Adbn, May-Jun 1967 |
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Eclipse with Prominence | S&T, Dec 1964 S&T, Jan 1965 NH, Aug-Sep 1965 SA, Aug 1965 MP, Oct 1965 S&T, Mar 1966 NH, May 1966 SA, May 1966 MP, Jun 1966 |
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We Print the Sprocket Holes | Factory | SA, Dec 1964 NH, Jan 1965 SA, Jan 1965 MP, Feb 1965 MP, Mar 1965 |
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| Corrugated Siding | SA, Sep 1965 MP, Sep 1965 MP, Apr 1966 SA, Jul 1966 |
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Mirrors Made of Quartz | Mirrors Made of Quartz | S&T, Feb 1965 S&T, Mar 1965 S&T, Nov 1965 S&T, Feb 1966 |
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| The Best Telescopes Will Have Quartz Mirrors | NH, Feb 1965 SA, Feb 1965 NH, Mar 1965 SA, Mar 1965 NH, Apr 1965 SA, Apr 1965 MP, Apr 1965 MP, May 1965 SA, Feb 1966 NH, Mar 1966 |
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Ranger 8 | S&T, Apr 1965 S&T, May 1965 |
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Brinkmanship at Niagara Falls | NH, May 1965 SA, May 1965 NH, Jun-Jul 1965 SA, Jun 1965 MP, Jun 1965 MP, Jul 1965 S&T, Aug 1965 NH, Jun-Jul 1966 SA, Jun 1966 MP, Jul 1966 |
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Cut-away Questar Back | Molly Brown | S&T, Jun 1965 S&T, Jul 1965 SA, Jul 1965 MP, Aug 1965 |
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| GT 5 | S&T, Oct 1965 NH, Oct 1965 SA, Oct 1965 MP, Nov 1965 S&T, Jan 1966 NH, Jan 1966 SA, Jan 1966 MP, Feb 1966 Adbn, May-Jun 1966 |
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Milky Way | S&T, Sep 1965 | First appearance in an advertisement of the Varitrac drive accessory. | |
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Questar Keeps You Safe from Alligators | NH, Nov 1965 SA, Nov 1965 MP, Dec 1965 SA, Mar 1966 MP, Mar 1966 S&T, Jul 1966 Adbn, Jul-Aug 1966 NH, May 1967 SA, May 1967 MP, Jun 1967 MP, Jan 1968 |
First appearance in an advertisement of the Camera Cradle (July 1966). First appearance in an advertisement of the Varitrac II drive accessory (July 1966). | |
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Master Design Award | S&T, Dec 1965 SA, Dec 1965 MP, Jan 1966 |
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Pope Paul | S&T, Apr 1966 NH, Apr 1966 SA, Apr 1966 MP, May 1966 |
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Who Would Imagine | S&T, May 1966 S&T, Jun 1966 |
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Questar Photographs the Solar Granules | S&T, Aug 1966 S&T, Nov 1966 |
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Valuable Teaching Tool | S&T, Sep 1966 S&T, Jan 1967 NH, Jan 1967 SA, Jan 1967 NH, Apr 1967 SA, Apr 1967 SciT, Apr 1967 NH, Oct 1967 SA, Oct 1967 S&T, Nov 1967 Adbn, Nov-Dec 1967 |
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Empire State Building | SA, Sep 1966 MP, Oct 1966 NH, Dec 1966 MP, Feb 1967 MP, Oct 1967 MP, Feb 1968 MP, Jul 1968 |
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Introducing the Duplex Questar | S&T, Oct 1966 NH, Oct 1966 SA, Oct 1966 MP, Nov 1966 |
Introduction of the Duplex. | |
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Questar Takes Telescopic Movies | NH, Nov 1966 SA, Nov 1966 SA, Dec 1966 MP, Dec 1966 MP, Jan 1967 MP, Nov 1967 |
First advertisement portraying Questar’s use in movie making. Questar offers the Beaulieu R16ES 16mm movie camera. Introduction of a C-mount adapter. | |
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Questar Receives a Letter | Featuring "Telescopes for Skygazing" | S&T, Dec 1966 | Introduction of the Questar Seven (September 1967). |
| Featuring Hayden Planetarium Exhibit | S&T, Feb 1967 NH, Mar 1967 SA, Mar 1967 |
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| Featuring Expo Exhibit, Laser Component, and Questar Seven Announcement | S&T, Sep 1967 NH, Jan 1968 |
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Another Great Bird Photograph | NH, Feb 1967 SA, Feb 1967 MP, Mar 1967 MP, May 1967 Adbn, Jul-Aug 1967 NH, Nov 1967 |
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Broadband and VLR coatings | S&T, Mar 1967 S&T, Apr 1967 |
Introduction of broadband and VLR (very low reflective) coatings. | |
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Questar Takes a Picture Worth Ten Thousand Words | S&T, May 1967 S&T, Jul 1967 S&T, Jan 1968 S&T, Jul 1968 |
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A Telescope Suitable for Rocket-borne Instrumentation | S&T, Jun 1967 NH, Aug-Sep 1967 SA, Aug 1967 S&T, Oct 1967 SA, Nov 1967 SA, Jan 1968 S&T, Mar 1968 SA, Jun 1968 S&T, Oct 1968 SA, Oct 1968 NH, Mar 1969 NH, Apr 1969 SA, Apr 1969 NH, Feb 1970 |
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Have Fun! | NH, Jun-Jul 1967 SA, Jun 1967 SA, Jul 1967 MP, Jul 1967 MP, Aug 1967 NH, Dec 1967 SA, Dec 1967 MP, Dec 1967 |
First appearance in an advertisement of a Beaulieu Super 8 movie camera. Questar offers the Miller Fluid Head. | |
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Questar Is a Laser Component, Too | SA, Sep 1967 | ||
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Cer-Vit and Broadband | S&T, Feb 1968 NH, Mar 1968 SA, Mar 1968 S&T, Apr 1968 NH, Apr 1968 SA, Apr 1968 MP, Apr 1968 MP, May 1968 SA, Jul 1968 NH, Aug-Sep 1968 MP, Aug 1968 MP, Dec 1968 SA, Mar 1969 MP, Apr 1969 MP, May 1969 |
First appearance of Cer-Vit mirrors in an advertisement. First appearance in an advertisement of an updated leather carrying case that replaced the original English leather case (March 1968). | |
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No Matter Where You Look: Coleman Glacier | NH, Feb 1968 SA, Feb 1968 MP, Mar 1968 |
First appearance in an advertisement of an image by longtime photographic contributor Hubert Entrop. | |
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Occultation of Saturn | S&T, May 1968 S&T, Nov 1968 S&T, Jan 1969 |
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No Matter Where You Look: Parthenon | NH, May 1968 SA, May 1968 NH, Jun-Jul 1968 MP, Jun 1968 SA, Nov 1968 MP, Nov 1968 NH, Dec 1968 NH, May 1969 MP, Jun 1969 NH, Aug-Sep 1969 SA, Jun 1970 NH, Dec 1970 SA, Dec 1970 MP, Dec 1970 |
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Beseler Topcon Super D | Questar-modified Beseler Topcon Super D | S&T, Aug 1968 SA, Aug 1968 S&T, Sep 1968 SA, Sep 1968 MP, Sep 1968 NH, Oct 1968 MP, Oct 1968 NH, Nov 1968 S&T, Dec 1968 SA, Dec 1968 MP, Jan 1969 MP, Sep 1969 MP, Oct 1969 MP, Mar 1970 |
Introduction of the Questar-modified Beseler Topcon Super D camera body. Introduction of the Piggy-back Mount. Introduction of a finder solar filter as a separate add-on accessory. |
| Adds a New Dimension | SA, Aug 1968 SA, Sep 1968 MP, Sep 1968 NH, Oct 1968 |
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Questar’s Seven-inch is Very Big with R&D | Special Applications | NH, Jan 1969 SA, Jan 1969 NH, Feb 1969 SA, Feb 1969 MP, Feb 1969 MP, Mar 1969 SA, May 1969 NH, Jun-Jul 1969 SA, Jun 1969 MP, Jul 1969 MP, Aug 1969 NH, Mar 1970 SA, May 1970 MP, May 1970 NH, Aug-Sep 1970 MP, Sep 1970 SA, Oct 1970 |
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| Special Applications with Autocollimator | SA, Nov 1972 SA, Mar 1973 SA, Sep 1973 |
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Accessories for Deep-sky Photography | So Many Ways You Can Use a Questar | S&T, Feb 1969 S&T, May 1969 S&T, Jun 1969 |
Discussion of Robert Little’s innovations. Introduction of the original Powerguide controller (April 1970). Introduction of an illuminated crosshair reticle eyepiece and a Varitrac reticle control (April 1970). Introduction of a Varitrac AC-to-DC converter (April 1970). |
| Accessories for Deep-sky Photography | S&T, Apr 1970 S&T, Jul 1970 S&T, Aug 1970 |
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Portable Observatory in Less Than One Cubic Foot of Leather Case | SN, Mar 22, 1969 S&T, Mar 1969 SN, Apr 26, 1969 S&T, Apr 1969 SN, May 24, 1969 SN, Jun 28, 1969 S&T, Nov 1969 S&T, Dec 1969 |
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High-pressure Diaphragm Openings | S&T, Jul 1969 SA, Jul 1969 SA, Aug 1969 S&T, Oct 1969 SA, Jan 1970 SA, Feb 1970 S&T, Mar 1970 NH, Apr 1970 MP, Apr 1970 MP, Aug 1970 S&T, Nov 1970 SA, Nov 1970 MP, Apr 1971 |
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Questar Seven Makes the Scene | S&T, Aug 1969 S&T, Sep 1969 SA, Sep 1969 NH, Oct 1969 SA, Oct 1969 NH, Nov 1969 MP, Nov 1969 MP, Dec 1969 S&T, Jan 1970 S&T, Feb 1970 SA, Mar 1970 SA, Apr 1970 NH, May 1970 MP, Jun 1970 MP, May 1971 |
High-profile introduction of Questar Seven complete with tabletop fork mount. | |
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Portable Observatory with Photo of Moon | SA, Nov 1969 NH, Dec 1969 SA, Dec 1969 NH, Jan 1970 MP, Jan 1970 MP, Feb 1970 NH, Jun-Jul 1970 SA, Jul 1970 MP, Jul 1970 NH, Apr 1971 |
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